Sep
25

Press Releases and Website Traffic

By Kylie Rayner

Us website owners or webmasters are always on the look out for more traffic, and rightly so, traffic is what helps to create a successful website.

So have you written a press release? A well written press release that is used effectively can be a great inexpensive alternative to paying for advertising, generating an influx of traffic to your website.

For a press release to be considered by media outlets it needs to be ‘newsworthy’, that is your business needs to have held a newsworthy event or your products may have overcome many problems for people. Maybe you sponsored a charity for a period of time, with a percentage of sales being donated to them.

Before submitting your press release be sure that it has been proof read, that it is formatted correctly and it is free of spelling errors, otherwise it will no doubt just be left on the pile, with the hundreds of other press releases they receive each week.

So what are you waiting for, grab your pen and start writing your press release!

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1 Comments

1

A tip: put the copy into the email so that if someone does want to publish it they can copy and paste your press release and then make adjustment if they wish to do so.

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