Archive for Search Engine Optimisation
Why you need website links
Posted by: | CommentsIf you want people to be able to find your website, being at the top of search engine results is key to your success. SEO is so important that there are companies and firms who’s sole purpose is to provide search engine optimisation services to other businesses.
While there are hundreds of variables that determine your search engine ranking, one of the most important is links. Each link is considered a ‘vote’ for your site, and the more highly regarded the linking site is in google, the more that vote counts. Here are a few tips on how to find and get quality back links to your site.
15 Link Building Ideas
Posted by: | CommentsFollowing on from yesterday’s post, here are 15 ideas on how to get back links to your website. Rather than natural links that should gradually build from visitors who are appreciative of your site and content, these tips focus on targeted link agreements, where you can control the text used in the link, greatly increasing your SEO rankings for a particular term.
Picking search engine keywords
Posted by: | CommentsFor today’s online businesses, search engine visibility is a must. But how do you get yourself ranking well in the SERPs (search engine results pages)? One significant determining factor of search engines success is the ability to choose the right keywords. Ideally, you want keywords that have high demand and lower supply but many people don’t know how to go about finding those golden nuggets. Keyword research is one of the things most people are aware of but really don’t know why they’re supposed to do it or how to do it well.
Essentially, with keywords, you’re looking for the words or phrases that everyone is searching for and few websites are providing. It takes research, quite a lot of research, to find these terms but once you do, you’re on the way. Let’s look at how it’s done.
Step One. Choosing Your Basic Keywords
To start, choose a main topic your business is about. For example, if your business is about coffee makers then you’d start with that basic keyword. However, the keyword “coffee makers” is liable to be a very competitive keyword and if you’re just getting started in business, trying to optimise your site for it is like swimming upstream. It’s better, easier, and more profitable to optimize your site for more niche specific keywords like, Italian made coffee makers or single serving coffee makers.
Step Two. Finding Those Niche Specific Keywords With High Demand And Low Supply
Visit Google Adword’s keyword search tool here. Enter your keyword/keyword phrase here and you’ll see a list of possible keywords along with supply and demand data in the form of advertiser competition and approximate search volume.
The ideal is to see a low advertiser competition and a high search volume. That means many people are searching for your keywords but there aren’t many businesses targeting those keywords. Good demand and low supply.
Likewise, wordtracker.com, a subscription based service, will show you how many searches have been conducted for your keyword phrase, how many they predict, how many pages Google lists for that search term and a number called KEI or Keyword effectiveness indicator. The higher the KEI, the better. The higher the predict number, the better and the lower the Google number the better – combined they indicate high demand and low supply.
Once you have your list of keywords narrowed down to niche specific keywords with high demand and low supply, it’s time to make use of these keywords, write content utilising them, optimise your website for them and start driving traffic to your website in droves.
More on this in another post …
Today is D-Day
Posted by: | CommentsWell my fellow WAHM’s today is the 1st of Febuary, the official launch of our Private e-networking group.
Are you a member yet?
It’s not too late to join us, a small, close knit, private group of like mined mums that all very serious about their businesses. If you would like some more info have a read of this post.
We are just about to get underway, with challenges, website critiques and so much more.
I can’t wait to get started and am so excited about sharing this with other WAHM’s.
Success Stories
Posted by: | CommentsDo you consider yourself a success with your online business?
Then we want to hear from you. We are compiling work at mum success stories to share with other mums that have either just launched their website or are considering entering the online world, working from home.
We’d love to showcase your story and your website as part of our success stories feature, in our new website, which is due to launch very soon. If you like to know more please contact us at info@oz-e-wahm.com
Looking forward to sharing in your success.
Networking Group
Posted by: | CommentsWell I must say I am pleasantly surprised at the response we’ve received for the Oz-e-wahm Private Networking Group. I’ve been so busy conversing with, approving and listing new and potential members into the group that I think I will need to restrict new applications to a few days a month. We’ll see how we go over the next few weeks with it all.
We are all in the process of introducing ourselves and our websites, getting to know each other and what we all do.
Febuary 1st will be upon us before I know it and then we’ll be off and running with everything in full swing within the group.
Don’t miss out on the opportunity to network in a private environment with like minded individuals, we have limited spaces in the various Business Type categories and they are filling fast. Read all of the details here.
Is Your Business Run Online?
Posted by: | CommentsOr would you love to have a purely online business? Running an online business has many varying factors and things change so rapidly in the online world that it is often quite difficult to keep up with the rat race.
We here at Oz-e-wahm got to thinking that a few heads have to be better than one, when staying ahead of the game.
I am excited to introduce you to our Private e-Networking Community for Oz-e-wahm’s. A place to learn, network, gain support and new skills all in a totally private, non confronting environmnet, with very little competition.
We will be covering topics such as Websites, building them, content and critiques; blogging, audio, online advertising, business ideas, affiliate marketing, website traffic and email campaigns, plus more.
I’d like to thank She-essence for giving us this opportunity of partnering with them to allow this to come to frutition. All of our private e-networking will take place on the She-essence Message Boards. If you would like to find out more then please take a moment and read this thread which gives you all of the details. 
Looking forward to talking business with you.
Search Engine Optimisation Course
Posted by: | CommentsJust this morning I was sent a link to a new SEO Course just released. It covers so much information that I just had to pass on the details to you. It is all fairly self explanatory so I won’t go into it too much here, you can read all about it yourself at http://searchengineoptimizationcourse.com/ be sure to let us know how you go with it.
Search Engines Rank Pages….
Posted by: | CommentsDid you know that? Search engines rank pages not websites, they are looking for the most precise page that has the most relevant information for what someone is searching for. This is where your use of headlines, keywords and meta tags come into play and ensuring that each and everyone one of your websites pages are optimised for their particular keywords.
Search Engines also look at the links coming in to your site and into the pages in particular. This is where article marketing plays a huge role, as each article you have ‘out there’ is linking back to a specific page on your site (as long as you have also included that article on your site that is).
Another point to look at with links and search engines is to link to pages within your site. Read over your content, do you reference other content that is elsewhere on your site, be sure to link to that article and any others that are relevant within your site.
All of this linking increases the pages chance of being picked up by a search engine.
What’s all the fuss about SEO?
Posted by: | CommentsWith the millions of sites available on the world wide web today and with plenty more popping up each and every day how on earth do you honestly expect people to find your site?
It is imperative to optimize your website for search engines and there are a number of ways you can do this.
I will be exploring these here in the future. Have you done much SEO for your own site? What has and hasn’t worked for you?
