Archive for August, 2009

As I’ve been talking about this month, the benefits of using social media and social networking for your business are multiple; they allow you to both gain and grow a business online, get back links to your website, establish your credibility and and as an expert in your niche and reach and interact with new audiences.

It doesn’t matter if you’re a large corporation or a small startup business, including social networking in your marketing plan is an important step.

To get a head start for your business, don’t miss our special report on Twitter – on sale for $5 this week only!

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Aug
29

Why you need website links

Posted by: Lucie Battaini | Comments (2)

If you want people to be able to find your website, being at the top of search engine results is key to your success. SEO is so important that there are companies and firms who’s sole purpose is to provide search engine optimisation services to other businesses.

While there are hundreds of variables that determine your search engine ranking, one of the most important is links. Each link is considered a ‘vote’ for your site, and the more highly regarded the linking site is in google, the more that vote counts. Here are a few tips on how to find and get quality back links to your site.

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Aug
29

15 Link Building Ideas

Posted by: Lucie Battaini | Comments (2)

Following on from yesterday’s post, here are 15 ideas on how to get back links to your website. Rather than natural links that should gradually build from visitors who are appreciative of your site and content, these tips focus on targeted link agreements, where you can control the text used in the link, greatly increasing your SEO rankings for a particular term.

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A professional website is essential for an online business, and unfortunately a poorly made or amateur looking site can actually turn customers away. Here are some tips on how to make sure your website is up to the job.

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Categories : Building A Website
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Aug
27

How to find a good niche

Posted by: Lucie Battaini | Comments (1)

If you’re interested in making money online, then having a well target niche can make a big different to how difficult it is to gain search engine rankings and web traffic.

A niche, when thoroughly researched, is the key to not only great website traffic and a top search engine result, it’s also the key to profits. Therefore, the first step when considering any online business is to discover your online niche. Here are a few tips to get you started.

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Blogging for Fame & Fortune is a how-to book written by Jason R. Rich. He is the author of many bestselling books on e-Commerce, computers, personal finance and other topics. In addition, he also contributes many articles to national newspapers, magazines and websites.

In his book he introduces the reader to blogs, vlogs, podcasts and webcasts. Chapter 1 talks about Blogging 101, the benefits, goals and expectations etc. Chapter 2 gives the reader advice on which equipment, internet and software they need to get started. In the following chapters Jason Rich informs the reader on how to choose a blogging service, how to create a blog, the importance of the design and appearance of blogs, 101 proven topics to blog about to attract attention, and creating a successful blog.

Other topics in his book include vlogging (webcasting), how to drive traffic to the blog, how to use your blog as a promotional tool for your company and lots more. He also reveals the biggest blogging mistakes everyone should avoid. In addition, the reader can read up on advice from top blogging experts as well as cyber stars and entertainment bloggers like Perez Hilton.

The book covers all topics necessary to create successful blogs by implementing the many tools and advice given in this book.

Categories : Blogging
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We all put in great efforts trying to get traffic and then convince people to buy from us, but have you ever thought that you’re sabotaging your own efforts if people can’t work out how to buy from you? No matter how good your product or service is, if they can’t find out how to checkout or contact you quickly, you’ll lose the sale.

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Aug
24

Bookmarking of a different kind

Posted by: Lucie Battaini | Comments (0)

Welcome to the third Marketing Monday post for August. This week’s post is about using social media bookmarking. Social media bookmarking and networking using social media go hand in hand – it enables people to find your website and then share it with others, gaining backlinks in the process.

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I’m excited to announce that Oz-E-Wahm.com will soon be a stop in the Moms Talk Network Blog Tour! Moms Talk  is another great resource for WAHMs and I’m really looking forward to sharing their ideas about how to promote your information product.

I believe information products are an excellent way for both providing your business with some extra income, and also a fantastic tool for promoting and growing your business. Don’t forget to check back in a few weeks for the Moms Talk blog train.

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Welcome to the next instalment of our Marketing Monday for August. This month we’re focusing on growing your business using social networking.

In my last post, I discussed the benefits of using social networking in your business. However, in order to get the most benefit out of this valuable new tool, you need to focus your efforts across several of the top sites. It can become confusing when you first start out, and so here are some of the top social networking sites, and how you can use them to grow your business.

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Today, it seems like everyone and their mother (or even grandmother) has a website. That’s why it’s extremely important to have a quality website that helps you stand out from the crowd.

Here are ten tips to help you create and promote your website in a professional and effective way.

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Categories : Building A Website
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Aug
14

Top Ten Tips for Being a WAHM

Posted by: Lucie Battaini | Comments (0)

Deciding to be come a work at home mum/mom (WAHM)  can be extremely rewarding, but often also requires a balancing act. Many mums have told me one of the main reasons they wanted to work from home is to spend more time with their children and families, but they end up working crazy hours, or family life can overtake work time. Here are a few tips I’ve learned along the way to help you juggle both.

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Categories : Life as a WAHM
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Ever visited a website and got that awful looking ‘Page Not Found’ error message? 404 errors, thus named for the number assigned to that problem, are more than just frustrating for your website visitors. They can cost you valuable leads and sales – as what do you think usually happens when someone lands on one of those pages?

Here are a few tips on understanding and then fixing 404 errors.

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You’ve been researching and thinking about having your own blog for ages, and you’re ready to go do it. As you start looking at all that’s out there, confusion starts to grow. Should I use Wordpress, Blogger, Typepad, Live Journal or something else entirely?
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Welcome to our first Marketing Monday for August! As August is a 5 Monday month, I’m starting a week later this month. This month I’m going to talk about social media – a phenonomen that has in recent times exploded on the web. If you’re not using social media to promote your business, you need to get going fast.

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Aug
10

New Oz-E-Wahm Directory

Posted by: Lucie Battaini | Comments (0)

I’ve been working on this on and off for nearly a year, and today the Oz-E-Wahm.com Business Resources Directory is launched …yay!

As a special offer for the launch, you can get a Platinum listing at only $50 for the whole year – just use the coupon LAUNCH on checkout. Also, as a bonus for all my blog readers, all new listings will have the oppportunity to be featured in the WAHM Stories category on the Oz-E-Wahm site. This will feature a full interview with you, plus links back to your site.

The newsletter is also starting up this week, and platinum directory members have the opportunity to be our featured WAHM there also – totally free.

Click here to submit your listing

For those who don’t know about Oz-E-Wahm, we’ve been online since 2006, and in that time established the site as an excellent resource for work at home mum and small business information and tips.

Oz-E-Wahm enjoys excellent search engine rankings, and has several thousand unique visitors every month. Oz-E-Wahm.com ranks particularly well in Google for the following highly competitive terms – without quotes around the phrase!

online business: #2 in the world and Australia
home business: #8 in the world and #7 in Australia
work online: #2 in the world and Australia
online businesses: #4 in the world and Australia
online business ideas: #4 in Australia
working from home online: #3 in the world and #2 in Australia

The site attracts thousands of wahms and wahms-to-be every month, making it an excellent place to advertise your WAHM or family products and services.