Hi all :) . I hope you’ve all had a great week, and for those of us with school aged children you’re looking forward (or dreading) the upcoming school holidays.

Tracking and measuring in your business is essential, otherwise how will you know if your promotional efforts are successful. Facebook Fan pages have become the latest ‘must have’ for businesses, but do you know how many visitors you get, where from, how long they spend, and what they do there? Did you know you can now add Google Analytics tracking on your Facebook fan pages?

Oz-E-Wahm is running a weekend special, where we will setup and configure Google Analytics tracking to your Facebook fan page wall, and for just a litle extra, independantly track up to 5 extra pages. There’s limited spots available (I can only do so much) and so email info@oz-e-wahm.com if you’d like more information.

I hope you have a great weekend, and here’s to a more successful business!

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Whew! I haven’t posted here for awhile, but at least it was for good reasons rather than bad. The end of the year is always a busy time for my web design business and I rarely have time for much else amongst the happy Christmas chaos and end of year concerts. I even managed to squeeze in a few weeks holiday over the Christmas break. We also have at least one family birthday every month from November, with 5 in January, and so it’s certainly a crazy time of year!

With many businesses looking at taking a fresh approach for the new year, I thought today I’d chat a little about keyword research. By spending a little time analysing the keywords you’re targeting on your website, you can find whole new markets, and also stop wasting time persuing ones that aren’t worth it.

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affiliates-blog-tourThis is the final stop for the Affiliates Blog Tour! The time has flown by and some great content has been shared. We’ve welcomed many new affiliates to our program and that’s exciting stuff!

We’re going to wrap things up today by answering some questions those considering affiliate marketing often ask.

I’m not a salesperson and affiliate marketing is selling, right?

Well yes, affiliate marketing involves selling. The good news is that it can be tackled in a variety of ways. Some affiliate marketers are very passive in their approach, incorporating relevant recommendations into their content and trusting on that relevance to produce results. Other affiliates take a more pro-active stance, creating sites designed specifically to sell products. Many more create something in between the two.

There’s no right or wrong way. You build what suits you. I will say this: No matter how laid back you prefer to be, you’ll have to get used to the idea of writing a clear call to action if you want to do well.

Do I have to have a website?

Yes, I believe you do.

There are a few who like to say you don’t. They promote article marketing as a way of spreading affiliate links without the need for a website. I’m sure it can work given enough effort, but honestly – if you’re serious about building an income online, you need your own home on the web.

If you don’t have a website now, head on over to MomWebs and get started with a Wordpress site. You can even order a ready to roll blog set up with affiliate product content from our Mom’s Talk Network program and other mom friendly groups.

Do I have to know HTML?

Only a tiny bit. We use HTML to create text and graphic links. Most of the time this code is provided to you by the affiliate program but it helps if you understand how it’s put together so you can fix problems if you run into them. Don’t let this scare you off – there are great tutorials explaining HTML on the web, just google for it.

How long does it take to start earning?

That depends a lot on what you do. The sooner you start, the sooner you’ll have the opportunity to earn commissions.

I can tell you that I started to see small results in just a few weeks but it was about a year before I felt I was earning a significant amount of income. It was then that I really stepped up my efforts to increase those profits. I wish I’d focused more and tried harder sooner!

Some affiliate programs have minimum payout requirements, so even if you make a sale right away you may have to make additional sales to reach their minimum. (The Mom’s Talk Affiliates program does not have a minimum – you receive every penny you earn each month.)

Everyone else is promoting the same thing, wouldn’t it be a waste of time for me?

I hear this question a lot, especially from those in the Work at Home Mom community. Everyone seems to be promoting the same hosting programs and learning resources. Since so many people are promoting their own links, is it crazy to think that they could ever make a dent in the market?

I used to feel that way. It held me back from affiliate marketing for quite a while. But then I noticed some moms who were newer to the community than me were making sales and I thought, ‘Hey! If they can do it, I can do it.’ Thank goodness I did because I earn between 25 and 30% of my monthly income from affiliate sales.

Here’s what I’ve learned: Everyone has some influence – and even a little influence can go a long way. People will respond to your advice if they know you and trust you. There may be a dozen promotions flying around, but they’ll choose to act on yours because of the relationship you’ve built with them. So don’t hold back for fear of competition.

I hope that we’ve lit a fire in your mind about affiliate marketing over the past few months. If you haven’t already signed up for a few great relevent programs, I hope you will soon!

Kelly McCausey is the host of Work at Home Moms Talk Radio and owner of the Mom’s Talk Affiliates program that offers a variety of learning resources and coaching opportunties for internet marketing moms.

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Welcome to the third post in this month’s Marketing Monday series.

While it may sound complicated at first, affiliate marketing is an easy online business to start, or just to try to supplement your existing income from another business. It does however require work to become successful, just like everything else. Here are some tips on how to get your affiliate marketing efforts off the ground.

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Categories : Affiliate Marketing
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Last week I introduced affiliate marketing and described the two basic systems you can use if you’d like to try generating income using affiliate marketing. Here are some reasons why you should think about trying affiliate marketing in your business.

No product creation

One of the main benefits of affiliate marketing is that there are no products to create, store, package, or post. All you need to do is promote the product or service and the merchant does the rest for you.

Cheap (or free) startup

All you need to start with affiliate marketing is a website. Using such popular software as Word Press you can start one up very cheaply these days, or even free if you want to. If you’d like to make more than pocket change with affiliate marketing however, I suggest investing a little to make your website look professional. You don’t have to spend much, but avoid the free hosting and site creators  with other people’s ads on them.

Generating passive income

Sure, like any other business, there is work to be put in. No matter how many people promise it, there’s no get rich in five minutes on the internet either. That said, a great benefit of affiliate marketing is that you don’t have to be online, or even awake to earn money. Once your website is up and you’ve invested some time in search engine optimisation and promotion, you can earn commissions from website visitors on auto pilot.

If you work at it consistently, even for just half an hour a day, affiliate marketing can provide an easy and reliable income source.

Categories : Affiliate Marketing
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I’ll be sending out the first issue of the Oz-E-Wahm newsletter tonight, and you don’t want to miss the special bonus in this one!

To subscribe, click here :) .

Categories : Freebies, Oz-E-Wahm News
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Everyone gets ‘bloggers block’ at some time, and it seems like the longer you put off making that post, the worse it gets. Here are the first five in over forty ideas for blog posts that I’ll be posting here. Just don’t forget to check back next time you’re stuck for something to write on your blog ;) .

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Categories : Blogging
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If you are new to the world of passive income, and making money online, you may be wondering what affiliate marketing is all about. Affiliate marketing is a great way to get started making money online, and a very easy one at that as all you need is a simple blog or website.

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Categories : Affiliate Marketing
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Oz-E-Wahm has a brand new newsletter, and the first issue will be going out next week. If you’d like to recieve our free newsletter, including the occasional special offer and freebie too – sign up below.

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As the internet gets more and more competitive, building an interactive website is more important than ever. What is an interactive website? Simply put, it’s a website which lets its visitors respond and interact, rather than just a static website which doesn’t offer the opportunity for feedback or interaction from the visitor. To get you started, here are a few tried and tested ways you can boost your website.

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As I’ve been talking about this month, the benefits of using social media and social networking for your business are multiple; they allow you to both gain and grow a business online, get back links to your website, establish your credibility and and as an expert in your niche and reach and interact with new audiences.

It doesn’t matter if you’re a large corporation or a small startup business, including social networking in your marketing plan is an important step.

To get a head start for your business, don’t miss our special report on Twitter – on sale for $5 this week only!

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If you want people to be able to find your website, being at the top of search engine results is key to your success. SEO is so important that there are companies and firms who’s sole purpose is to provide search engine optimisation services to other businesses.

While there are hundreds of variables that determine your search engine ranking, one of the most important is links. Each link is considered a ‘vote’ for your site, and the more highly regarded the linking site is in google, the more that vote counts. Here are a few tips on how to find and get quality back links to your site.

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Aug
29

15 Link Building Ideas

By Lucie Battaini · Comments (2)

Following on from yesterday’s post, here are 15 ideas on how to get back links to your website. Rather than natural links that should gradually build from visitors who are appreciative of your site and content, these tips focus on targeted link agreements, where you can control the text used in the link, greatly increasing your SEO rankings for a particular term.

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A professional website is essential for an online business, and unfortunately a poorly made or amateur looking site can actually turn customers away. Here are some tips on how to make sure your website is up to the job.

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Categories : Building A Website
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If you’re interested in making money online, then having a well target niche can make a big different to how difficult it is to gain search engine rankings and web traffic.

A niche, when thoroughly researched, is the key to not only great website traffic and a top search engine result, it’s also the key to profits. Therefore, the first step when considering any online business is to discover your online niche. Here are a few tips to get you started.

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Blogging for Fame & Fortune is a how-to book written by Jason R. Rich. He is the author of many bestselling books on e-Commerce, computers, personal finance and other topics. In addition, he also contributes many articles to national newspapers, magazines and websites.

In his book he introduces the reader to blogs, vlogs, podcasts and webcasts. Chapter 1 talks about Blogging 101, the benefits, goals and expectations etc. Chapter 2 gives the reader advice on which equipment, internet and software they need to get started. In the following chapters Jason Rich informs the reader on how to choose a blogging service, how to create a blog, the importance of the design and appearance of blogs, 101 proven topics to blog about to attract attention, and creating a successful blog.

Other topics in his book include vlogging (webcasting), how to drive traffic to the blog, how to use your blog as a promotional tool for your company and lots more. He also reveals the biggest blogging mistakes everyone should avoid. In addition, the reader can read up on advice from top blogging experts as well as cyber stars and entertainment bloggers like Perez Hilton.

The book covers all topics necessary to create successful blogs by implementing the many tools and advice given in this book.

Categories : Blogging
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We all put in great efforts trying to get traffic and then convince people to buy from us, but have you ever thought that you’re sabotaging your own efforts if people can’t work out how to buy from you? No matter how good your product or service is, if they can’t find out how to checkout or contact you quickly, you’ll lose the sale.

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Welcome to the third Marketing Monday post for August. This week’s post is about using social media bookmarking. Social media bookmarking and networking using social media go hand in hand – it enables people to find your website and then share it with others, gaining backlinks in the process.

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I’m excited to announce that Oz-E-Wahm.com will soon be a stop in the Moms Talk Network Blog Tour! Moms Talk  is another great resource for WAHMs and I’m really looking forward to sharing their ideas about how to promote your information product.

I believe information products are an excellent way for both providing your business with some extra income, and also a fantastic tool for promoting and growing your business. Don’t forget to check back in a few weeks for the Moms Talk blog train.

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Welcome to the next instalment of our Marketing Monday for August. This month we’re focusing on growing your business using social networking.

In my last post, I discussed the benefits of using social networking in your business. However, in order to get the most benefit out of this valuable new tool, you need to focus your efforts across several of the top sites. It can become confusing when you first start out, and so here are some of the top social networking sites, and how you can use them to grow your business.

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Today, it seems like everyone and their mother (or even grandmother) has a website. That’s why it’s extremely important to have a quality website that helps you stand out from the crowd.

Here are ten tips to help you create and promote your website in a professional and effective way.

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Categories : Building A Website
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Deciding to be come a work at home mum/mom (WAHM)  can be extremely rewarding, but often also requires a balancing act. Many mums have told me one of the main reasons they wanted to work from home is to spend more time with their children and families, but they end up working crazy hours, or family life can overtake work time. Here are a few tips I’ve learned along the way to help you juggle both.

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Categories : Life as a WAHM
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Ever visited a website and got that awful looking ‘Page Not Found’ error message? 404 errors, thus named for the number assigned to that problem, are more than just frustrating for your website visitors. They can cost you valuable leads and sales – as what do you think usually happens when someone lands on one of those pages?

Here are a few tips on understanding and then fixing 404 errors.

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You’ve been researching and thinking about having your own blog for ages, and you’re ready to go do it. As you start looking at all that’s out there, confusion starts to grow. Should I use Wordpress, Blogger, Typepad, Live Journal or something else entirely?
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Welcome to our first Marketing Monday for August! As August is a 5 Monday month, I’m starting a week later this month. This month I’m going to talk about social media – a phenonomen that has in recent times exploded on the web. If you’re not using social media to promote your business, you need to get going fast.

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