The 4 Pillars of Great Sales Copy
http://www.oz-e-wahm.com/articles/99/1/The-4-Pillars-of-Great-Sales-Copy/Page1.html
By Lucie Battaini
Published on 08/29/2009
Writing great sales copy isn’t an exact art. There is no guaranteed way to know if a sales letter will convert well. However, there are tips you have to follow if you want to have any chance of succeeding. These tips have to begin with the 4 pillars of great sales copy. You need to make sure you focus on these pillars and then build the rest of your sales copy around the pillars.
The 4 pillars of great sales copy should be looked at as supporting the rest of your sales letter. The 4 pillars are attention, interest, desire, and action. These are known as AIDA and they are called many different things. But the best way to understand them is to see them as being the pillars that support your entire sales copy. They are how you want to structure your sales letter. They are what you want to accomplish in the order that you need to accomplish them.
Attention means that you need to grab the attention of your readers. You should do this with the headline of your sales letter and with the beginning of the copy. If you don’t grab the attention of your readers then they won’t ever read your sales letter and you’ll never make any money.
The second pillar of great sales copy is interest. Once you grab the readers’ attention then you need to grab their interest. You need to give them a reason to want to read all of your sales copy. You also want to get them interested in what you’re selling.
The third of the 4 pillars of great sales copy is desire. This is the part where you need to make the reader want what you are selling. People usually buy on emotion so you want to try to tap into their emotions.
The last of the 4 pillars of great sales copy is action. You want to get them to buy what you are selling. You want to get the reader to take action. So make sure you give them a reason to buy. Remove any fears they might have and include a reason why they should buy right away. Don’t forget to actually ask them to buy either.
The 4 pillars of great sales copy are attention, interest, desire, and action. Build you entire sales copy around these 4 ideas and you will have the making of a solid sales letter.
Attention means that you need to grab the attention of your readers. You should do this with the headline of your sales letter and with the beginning of the copy. If you don’t grab the attention of your readers then they won’t ever read your sales letter and you’ll never make any money.
The second pillar of great sales copy is interest. Once you grab the readers’ attention then you need to grab their interest. You need to give them a reason to want to read all of your sales copy. You also want to get them interested in what you’re selling.
The third of the 4 pillars of great sales copy is desire. This is the part where you need to make the reader want what you are selling. People usually buy on emotion so you want to try to tap into their emotions.
The last of the 4 pillars of great sales copy is action. You want to get them to buy what you are selling. You want to get the reader to take action. So make sure you give them a reason to buy. Remove any fears they might have and include a reason why they should buy right away. Don’t forget to actually ask them to buy either.
The 4 pillars of great sales copy are attention, interest, desire, and action. Build you entire sales copy around these 4 ideas and you will have the making of a solid sales letter.
