The Key to Succeeding with AdWords PPC: Quality Score
http://www.oz-e-wahm.com/articles/103/1/The-Key-to-Succeeding-with-AdWords-PPC-Quality-Score/Page1.html
By Lucie Battaini
Published on 09/1/2009
You can make a lot of money with AdWords PPC. However, there are a few things you need to worry about when running PPC ads. The most important thing you need to worry about is quality score. Yes quality score is the key to succeeding with AdWords PPC.
When you decide to run PPC ads you first need to decide on which keyword phrases you want to target. Usually people try to target keywords that are popular but not too popular. This is because you want to runs ads that arular but you don’t want to run ads that are too expansive. However, if you have a large budget then you can target any ads that are popular.
Not just any ads will get listed with Google. And the ads that are listed will be ordered from top to bottom. The order of the ads and if the ad gets listed at all is dependent on the amount you bid and the quality score that Google gives to your ad. This is why the key to succeeding with AdWords PPC is quality score.
Google uses three criteria to determine quality score. They use the relevance of an ad, the quality of the landing page, and the click through rate (CTR). So you need to make sure that your ad and your site are relevant to the keyword that’s being targeted. You also want to make sure your landing page is top quality. Finally, you want as many people as possible to click on your ad when it does appear.
The key to succeeding with AdWords PPC is quality score. Google uses quality score and bid amount to determine if an ad will be listed and where the ad is listed. If you want to succeed with AdWords PPC then you need to make sure you pay close attention to quality score.
Not just any ads will get listed with Google. And the ads that are listed will be ordered from top to bottom. The order of the ads and if the ad gets listed at all is dependent on the amount you bid and the quality score that Google gives to your ad. This is why the key to succeeding with AdWords PPC is quality score.
Google uses three criteria to determine quality score. They use the relevance of an ad, the quality of the landing page, and the click through rate (CTR). So you need to make sure that your ad and your site are relevant to the keyword that’s being targeted. You also want to make sure your landing page is top quality. Finally, you want as many people as possible to click on your ad when it does appear.
The key to succeeding with AdWords PPC is quality score. Google uses quality score and bid amount to determine if an ad will be listed and where the ad is listed. If you want to succeed with AdWords PPC then you need to make sure you pay close attention to quality score.
